Top Benefits Of Social Media Marketing
There are more than 3 billion people with social media accounts around the world. Such massive numbers mean that it is impossible to ignore the role of social media in our daily lives. When you run a business in modern times, but it is not on social media, you need to get on it immediately. Here are some of the most significant benefits of social media marketing.
The number one benefit of using social media marketing is the fact that this enables you to improve brand’s recognition by getting the name of your company out there. When your brand becomes popular, potential customers will see it as trustworthy, and this means that it will stick in their minds for a long time. One will utilize tools such as hashtags to ensure that their posts are filtered into like-minded timelines and newsfeeds. On Twitter, one needs to check the trending bar and see what most people are talking about, and use the trending tags to reach even more people. Irrespective of the size of your company, when you spend on social media marketing, you can enhance brand awareness. Whether you are running an economic juggernaut like Coca-Cola or this trusted company operating out of Palm Harbor FL; social media will be useful in ensuring that you increase brand awareness.
At its essence, the point of all marketing is conversion. Conversion is when the targeted audience comes across the marketing message and performs the desired action such as making a purchase. Social media has higher chances of conversion since a tap of finger or a click of a key gives the customers a chance to react to your posts. Another way that social media increases conversion for your company is by providing the chance to interact with the customers directly, and this means that social media humanizes your company.
According to a recent study, over 84% of social marketers indicated that they had experienced increased traffic after putting as little as six hours efforts per week. This stat not only suggests that social media is a good marketing strategy, but it also highlights the old adage- work smart, not hard. Putting only one hour per day can lead to increased traffic to your website.
One of the best reasons to spend on social media marketing is to ensure that you give your customers a more personal experience. The company has a chance to make customers feel special by giving them a mention every time they react positively to posts, and this can foster a strong relationship between them and your brand. You will also have a chance to take proactive measures when a customer complains about your services or products, and this will show that you care about your service and the customers.